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If you have a new product that you want to introduce to the market, what would you do?  Yes, resort to the powerful multi-media tool called advertising.  Be it in radio, print, billboards or anything you can think of that would make the market aware of the product.

These days, there are various forms of advertisement that were inexistent in the past.  When I was a child, the advertisement I was familiar with are only in radio, television, newspapers and magazines.  Over the years as technology revolutionized, so is advertising.  Everywhere, you can see giant billboards promoting a certain product with their enticing visual.  It became more daring year after year with novel ideas.

In my business class in college, I was introduced to another strategy of advertising.  It is by way of giving freebies or other promotional items that are being distributed to customers for them to try and patronize a product.  It is also a form of free advertising.  In my previous job, which is a home improvement store, we reached out to customers by giving away useful items  like stickers, promotional mugs, towels, t-shirts, calendars, pens, notebooks, umbrellas and a lot more.  All these items have the business logo of the store.  So everytime the customer uses the item, he also advertises the store by showing to anyone the logo of our store that would enable them to know about its existence.  The company did not pay any cent but is able to advertise its business.

Advertisements keep on getting better and better with each advertising agency wanting to get ahead of the others.  This for sure is an assurance of a brighter future ahead of advertising as there would still be more marketing strategies would be unraveled.


joe said...
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